A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke
-
answerhappygod
- Site Admin
- Posts: 899604
- Joined: Mon Aug 02, 2021 8:13 am
A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke
A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the market on either geographic or psychographic basis. Discuss the different between the two segmentation basis and which one would be a better approach and justify your answer
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!