A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke

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A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the marke

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A Hotel Wants To Focus Its Marketing Efforts On Attracting Family Travellers They Have A Choice Of Segmenting The Marke 1
A Hotel Wants To Focus Its Marketing Efforts On Attracting Family Travellers They Have A Choice Of Segmenting The Marke 1 (15.08 KiB) Viewed 14 times
A hotel wants to focus its marketing efforts on attracting family travellers. They have a choice of segmenting the market on either geographic or psychographic basis. Discuss the different between the two segmentation basis and which one would be a better approach and justify your answer
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