Suppose that you are a marketing manager of XPlore Snowboards, Vancouver based snowboard manufacturer targeting mostly u

[answerhappygod]

Suppose that you are a marketing manager of XPlore Snowboards,
Vancouver based snowboard manufacturer targeting mostly university
students. The company is planning to more aggressively market its
products in the future. Answer the following questions (answer all
questions, make sure to number your responses - 1,2, and 3). Each
question is worth up to 8 marks.
1) Explain the three layers of the company’s product based on the
total product concept. Provide examples for each layer.
2) What are the company’s strategic growth options based on the
product-market matrix? Provide possible examples for each
option.
3) Suppose that the company has decided to pursue a penetration
pricing strategy. Describe how you would implement the strategy.
Provide examples.