1. “Customer journey mapping” has been called a vision as much as a roadmap. What does that mean? 2. Think about the ac
Posted: Wed Apr 27, 2022 2:19 pm
1. “Customer journey mapping” has been called a vision as much
as a roadmap. What does that mean?
2. Think about the actual “journey” a customer takes from
becoming aware of a need or
want and then buying it—maybe for the first of several
times. Perhaps this is the journey not just to buying a
product, but also to becoming the customer of a product or a
retailer, or a service provider. Can you describe a customer
experience journey of your own?
as a roadmap. What does that mean?
2. Think about the actual “journey” a customer takes from
becoming aware of a need or
want and then buying it—maybe for the first of several
times. Perhaps this is the journey not just to buying a
product, but also to becoming the customer of a product or a
retailer, or a service provider. Can you describe a customer
experience journey of your own?