Page 1 of 1

In the textbook "Essentials of Health Care Marketing", the Five I's of Services are Intangibility, inconsistency, insepa

Posted: Wed Apr 27, 2022 1:58 pm
by answerhappygod
In the textbook "Essentials of Health Care Marketing", the Five
I's of Services are Intangibility, inconsistency,
inseparability, inventory, and interaction with
customers.
Why are these five elements important to incorporate in a
marketing strategy?