In the textbook "Essentials of Health Care Marketing", the Five I's of Services are Intangibility, inconsistency, insepa

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answerhappygod
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In the textbook "Essentials of Health Care Marketing", the Five I's of Services are Intangibility, inconsistency, insepa

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In the textbook "Essentials of Health Care Marketing", the Five
I's of Services are Intangibility, inconsistency,
inseparability, inventory, and interaction with
customers.
Why are these five elements important to incorporate in a
marketing strategy?
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