READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW AND EMPLOYEE DIVERSITY The BMW Group sees diversity as

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READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW
AND EMPLOYEE DIVERSITY The BMW Group sees diversity as a strength
and this factor in its workforce is one of the keys to its
corporate success. The BMW Group believes that diversity fosters
innovation and therefore also boosts competitiveness. A deeper
understanding of the needs of customers around the world is just
one example. In recent years, the BMW Group’s diversity concept has
continued to broaden the eclectic nature of its workforce in terms
of gender, cultural background, age and experience. For this
reason, the Board of Management not only approved the Group’s
existing diversity concept, but broadened it during the year under
report. PROMOTING DIVERSITY AT ALL LEVELS The BMW Group places
great emphasis on an unprejudiced, appreciative and inclusive
working environment for all its employees. To underline its
conviction, in 2020 the BMW Group continued expanding the diversity
concept with the existing dimensions of gender, cultural
background, age and experience to include sexual orientation and
identity as well as disability. The BMW Group promotes a culture
that sees strength in diversity and difference as a valued asset.
It seeks to raise awareness of diversity issues among its employees
and managers by means of training, presentations and dialogue
formats and also promotes diversity and equal opportunity via its
recruiting and personnel development measures. During the year
under report, the BMW Group again organised an international
Diversity Week with the aim of raising awareness of every dimension
of diversity within the company and exerting a positive influence
on its corporate culture. However, the programme was conducted
exclusively online due to the coronavirus pandemic. The Diversity
Week and the simultaneously run global diversity awareness campaign
were transmitted in a variety of digital formats and reached an
approximate total of 92,000 BMW Group employees online. The equal
treatment of all employees is a fundamental principle firmly
enshrined in Group policy. The BMW Group Code of Conduct and the
BMW Group Code of Human Rights and Working Conditions rigorously
address discrimination of all kinds. Employees are asked to contact
their managers, the relevant specialised units, the personnel
department or the Works Council if they have any pertinent
concerns. The BMW Group SpeakUP Line is a telephone service
available in over 30 languages that gives employees worldwide the
opportunity to report possible violations both anonymously and
confidentially. SOURCE: BMW GROUP REPORT 2020 N.B. Students are
required to conduct their own online desktop research in order to
complete assignment questions.
QUESTION THREE [30]
The BMW Group places great emphasis on an unprejudiced,
appreciative and inclusive working environment for all its
employees. In addition to the above, and as an organisational
developer, suggest the various other motivational strategies that
will motivate employees that belong to the BMW Group. (When
suggesting the various strategies, be mindful of the occupational
categories of staff that are employed by BMW Group and craft your
answer accordingly)