1. Several years ago, Foxtel dropped its bundle prices to get more people to subscribe to its streaming service. These l

[answerhappygod]

1. Several years ago, Foxtel dropped its bundle prices to get
more people to subscribe to its streaming service. These low prices
represent the company's ____________ objective.
sales-oriented
profit-oriented
customer-oriented
cost-oriented
competitor-oriented
2.
Many universities use third-party education agents to recruit
international students. This represents a(n) ______________.
horizontal marketing channel
direct marketing channel
intensive distribution channel
indirect marketing channel
vertical marketing channel
3.
What might be the outcome of having many firms in a monopolistic
competition market?
Producers do not have to consider the reactions of rival
firms.
Everyone is a price taker.
The many competitors will focus on product differentiation.
The many competitors will sell similar products at similar
prices.
The many competitors will sell similar products at different
prices.
4.
Ira's company has developed new organic cleaning products for
home use. Ira is determining the price for them by looking at how
much better they are compared to existing products on the market.
Which method is Ira using to price his products?
Cost of ownership
Competitor-based
Improvement value
Skimming
Status quo
5.
Koonac Goat Farm makes goat cheeses and sells them at the
Margaret River Farmers' Market. Koonac Goat Farm is using a(n)
______________.
multi-level distribution channel
horizontal marketing channel
intensive distribution channel
indirect marketing channel
direct marketing channel
6.
Amazon sells its introductory level Echo Dot smart speakers with
the Alexa digital assistant at a price of less than $50 in order to
attract first-time customers and tie them into its
Internet-of-Things (IoT) platform. This is an example of:
market penetration pricing
improvement value
price skimming
premium pricing
cost of ownership pricing
7.
Sekaran's company produces a range of pots for indoor plants. He
knows that his established customers like his products much better
than the competitor's. He is planning to expand into new markets
and leaning toward charging a higher price than his competitor to
help demonstrate that his pots are of high quality. Sekaran is
considering:
competitive parity pricing
improvement value pricing
market penetration pricing
premium pricing
differential pricing