Why should you avoid adding duplicate keywords across ad groups?

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answerhappygod
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Why should you avoid adding duplicate keywords across ad groups?

Post by answerhappygod »

Why should you avoid adding duplicate keywords across ad groups?

A. Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.
B. Identical keywords are not allowed in AdWords and your ads will be disapproved.
C. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
D. None of these options are correct
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