An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
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answerhappygod
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An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

Post by answerhappygod »

An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

A. Appear in another campaign within the account.
B. Have low maximum cost-per click (CPC) bids.
C. Appears in a user's search query.
D. Also appear in the add text.
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