Review your classmates' posts. Respond to at least one of your colleagues in a post of at least 200 words. ( I want with

[answerhappygod]

Review your classmates' posts. Respond to at least one
of your colleagues in a post of at least 200 words. ( I want
with references and citations )
When an organization wants to effectively market its products,
they have to make sure its marketing message and product
positioning resonates well with all its customers. Marketing
involves providing goods and services for customers at the right
time, at the right place, at the best price, and with the highest
possible quality (Clow & Baack, 2010). How do organizations do
that? The answer is market segmentation. Marketing segmentation
simply means breaking down the targeted audiences into smaller
groups with common needs and characteristics, then creating
marketing messages that address the needs of each of these groups.
Different people have different needs, preferences, and opinions.
Even when different organizations sell the same product, this means
that different people will have different reasons and different
motivations for buying the same product from different sellers.
There are four broad types of customer segmentation. These can be
further subdivided into categories. Demographic segmentation is the
simplest and by extension, the most widely used type of market
segmentation were organizations use it to create broad groupings of
the population based on things such as age, sex, location,
religion, family size, etc. Behavioral segmentation taps into the
way people make decisions over time or in response to stimuli. For
example, the way a company markets during the holiday season and
the deals available are different from the rest of the year.
Discounts offers are strategized in a way that may appeal to a
certain segment of the market. Geographic segmentation is as simple
as the name implies this type of market segmentation groups people
based on their physical location. You may want to go this route
because the needs of your customers differ from region to region.
Psychographic segmentation, this type of segmentation is based on
the lifestyle, interests, and activities of individuals that make
up a customer segment, were demographic segmentation tells you
someone is an older male while psychographic segmentation tells you
they go hiking on the weekends.
One important point that is all marketing segmentation in the
world is useless if is unable to provide the expected revenue and
positive return on investment.
References
Kenneth E. Clow, Donald Baack (2010). Marketing Management a
Customer-Oriented Approach. SAGE Publications