The Security National Bank is considering two locations for a new branch. The two choices are a major mall and a strip

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The Security National Bank is considering two locations for a
new branch. The two choices are a major mall and a strip
mall. The site selection team is evaluating two sites, and
they have scored the critical success factors for each as shown
below. The weights reflect the same relative importance as we
have used in class. They want to use these ratings to compare
the locations.
Critical Success Factor
Factor Weight
Major Mall Site
Strip Mall Site
Relocation cost
0.30
$190,000
$240,000
Customer service
0.40
2.5
3.0
Service quality
0.10
1.8
2.4
Security and safety
0.10
1.8
2.4
Market share
0.10
2.1
1.8
The non-economic scores are on a 0 to 3.0 basis with 3.0 being
best and it is possible to achieve the 3.0 score.
Using the factor scoring (rating) method as we learned in class,
which site should Security National Bank use based on the above
information?