In bounded rationality theory it has been said that the human mind restricts itself by “cognitive limits” - generally be

[answerhappygod]

In bounded rationality theory it has been said that the human
mind restricts itself by “cognitive limits” - generally being
unable to either gain access to the complete information needed, or
to process all the information they have, individuals or groups use
or select what they have around them to make a decision that they
feel will give a satisfactory outcome. More recently the
influence of emotional drivers in decision making has been held up
as a key but less well explored factor in decision outcomes. There
have been many examples of poor decision making in business which
have led to lost opportunities, significant reduction in profits or
even business failure.
Suggest and justify tools and approaches that could have helped
the business in its decision-making process. (1400 words)