There are TWO (2) questions in this section. Read the following
case-study carefully and answer ALL questions.
A group of final year students of Tourism and Management program
at Metropolitan University are assigned to conduct research as a
partial requirement of the program. They are given an opportunity
to choose the research topic which is related to their field of
study. Thus, Zara's group had discussed and decided to conduct a
study entitled “The determining factors towards the choice of
holiday destination.”. They have identified working adults of
public sector in Putrajaya as their respondents of this study.
Therefore, a population frame will be obtained from the Human
Resource department of the related sector. The group members have
initially searched for relevant academic articles which were
written by prominent researchers both from local and international
journals. In their search, they found out that numerous studies
reported that peers influence has a significant role in determining
the choice of holiday destination among adults (Intan et al., 2019;
Wong, 2018, Smith, 2018 and Suleiman, 2017). The findings of the
previous researches were supported also by a study conducted by
Elsha and Huzair (2020) which revealed that peers seemed to have
some strengths towards influencing other individuals in choosing
the destination for a holiday. Furthermore, Balqis (2020) argued
that financial aspect is another factor which can give a great
impact in determining the choice of holiday destination. It was
further indicated in her study that individuals would ideally
choose to go to the destinations which are affordable and within
their budgets. In addition, according to Krishnan (2019), safety
and security has proven to be one of the factors in ensuring the
choice of holiday destination as individuals are very much
concerned about safety of their family members. He argued that
respondents had a great concern regarding safety and security as
they do not want to waste their money by choosing the destination
which can endanger their lives. Based on the above scenario, answer
the following questions.
QUESTION 1 a) Write THREE (3) independent variables and ONE (1)
dependent variable which are relevant to the study. (4 Marks)
b) Identify THREE (3) hypotheses to predict the relationships
between the variables of the above study. (3 Marks) (Total: 7
Marks)
QUESTION 2 a) Draw a theoretical framework diagram that depicts
the relationship of all variables including a relevant moderating
variable referring to the above scenario. Label all the variables
accordingly. (5 Marks)
b) Briefly discuss the most appropriate method of collecting
data which is related to the above study. (3 Marks) (Total: 8
Marks)
There are TWO (2) questions in this section. Read the following case-study carefully and answer ALL questions. A group o
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There are TWO (2) questions in this section. Read the following case-study carefully and answer ALL questions. A group o
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