Optimizing Advertising Exposure. A travel agency has decided to advertise in the Sunday editions of two major newspapers

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Optimizing Advertising Exposure A Travel Agency Has Decided To Advertise In The Sunday Editions Of Two Major Newspapers 1 (26.08 KiB) Viewed 80 times

Optimizing Advertising Exposure. A travel agency has decided to advertise in the Sunday editions of two major newspapers in town. These advertisements are directed at three groups of potential customers. Each advertisement in Newspaper I is seen by 70,000 Group A customers, 40,000 Group B customers, and 20,000 Group C customers. Each advertisement in Newspaper II is seen by 12,000 Group A, 20,000 Group B. and 40,000 Group C customers. Each advertisement in Newspaper I costs $1,000, and each advertisement in Newspaper II costs $800. The agency would like their advertisements to be read by at least 2 million people from Group A, 1.4 million people from Group B, and s1 million people from Group C. How many advertisements should the agency place in each newspaper to achieve its advertising goals at a minimum cost? What is the minimum cost? Solution: