Marketing Defined What Is Marketing Many People Think Of Marketing As Only Selling And Advertising We Are Bombarded Ev 1 (57.86 KiB) Viewed 29 times
Marketing Defined What Is Marketing Many People Think Of Marketing As Only Selling And Advertising We Are Bombarded Ev 2 (14.06 KiB) Viewed 29 times
Marketing Defined What is marketing? Many people think of marketing as only selling and advertising. We are bombarded every day with TV commercials, catalogues, spiels from salespeople, and online pitches. However, selling and advertising are only the tip of the marketing iceberg. Today, marketing must be understood not in the old sense of making a sale-"telling and selling", but in the new sense of satisfying customer needs. If the marketer engages consumers effectively, understands their needs, develops products that provide superior customer value, and prices, distributes, and promotes them well, these products will sell easily. In fact, according to management guru Peter Drucker, "The aim of marketing is to make selling unnecessary" (Kotler & Keller, 2012, p. 5). Selling and advertising are only part of a large marketing mix. The marketing mix is a set of marketing tools that work together to satisfy customer needs and build customer relationships. What does “their” refer to?
Your answer: consumers' marketers' products marketing tools' Clear answer
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