Which one of the following statements is TRUE about differenttypes of attribution models?
First touch attribution requires less data than otherattributions.
Multi-touch attribution explicitly recognizes upper funnelmarketing efforts.
Last touch attribution heavily depends on third partycookies.
Customized attribution is easier to be implemented comparingwith other attribution models.
Which one of the following statements is TRUE about different types of attribution models? First touch attribution requi
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