Read carefully case No 8 from your textbook (entitled ‘iRobot:
Finding the Right Market Mix?) and answer the following questions:
(1 mark each question) 1. Draw the SWOT matrix of the iRobot
company. 2. What is the competitive strategy used by iRobot
company? 3. Use the five forces of the M. Porter matrix to describe
the robot-based product industry. 4. Describe the different
functional strategies of the iRobot company. 5. Describe the
relationship of iRobot with its primary stakeholders. 6. Describe
the core competency and the outsourcing strategy of iRobot. 7. What
kind of strategic alliance is used by iRobot? Why does iRobot
choose it? 8. What are the main challenges that iRobot faces?
9. Assess the competitive advantage of iRobot on its market. 10.
Recommend solutions for iRobot to improve its competitive
advantage.
Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following q
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