Quantity Any Section Why? LOGE 17 Row 181 Seats 5-9 304 303 302 301 330 329 20 LOGE 20 Row 91 Seats 15-19 Too low LOGE 1

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Quantity Any Section Why Loge 17 Row 181 Seats 5 9 304 303 302 301 330 329 20 Loge 20 Row 91 Seats 15 19 Too Low Loge 1 1 (33.09 KiB) Viewed 62 times

Quantity Any Section Why Loge 17 Row 181 Seats 5 9 304 303 302 301 330 329 20 Loge 20 Row 91 Seats 15 19 Too Low Loge 1 2 (43.12 KiB) Viewed 62 times

Quantity Any Section Why? LOGE 17 Row 181 Seats 5-9 304 303 302 301 330 329 20 LOGE 20 Row 91 Seats 15-19 Too low LOGE 16 Row 3 Seats 7-8 LOGE 20 Row 101 Seats 16-17 Too high Just right # 653 I don't know Price Range [6 Price : 69 $1,120 $1,470 $1,250 $1,340 28 $1,440 > Access image details As you can see. Ace Ticket's website shows what seats are still available and how much they cost. The cheapest tickets in the illustrated section of the arena were available for $1120 and the most expensive were $1440. Buy Tickets (Note: the answers to every poll in our course include a very small set of responses from students who tested the course. You'll notice that the distribution of responses will change as more students input their answers.) Buy Tickets The question is, was Ace charging the right price from its standpoint? What do you think? Is it setting these prices too high, too low, or just right? Buy Tickets Buy Tickets
So, do companies get prices right? Managers often struggle to figure out the right price for their products and are unsure even after the fact. Did The New York Times set its subscription prices for online news too high or too low when it began charging for its digital products in 2011? Could Apple grab significantly greater market share it it were to lower prices for its products? Let's explore this question by looking at Ace Ticket's prices for a particular game. The map below shows Ace Ticket's prices for a professional hockey game. This wasn't an ordinary game the Bruins, Boston's pro hockey team, were set to play the Chicago Blackhawks in Boston on June 19, 2013 in the pro hockey championship series. Not surprisingly, regular tickets were sold out and many fans in the Boston area were desperate to get tickets from brokers like Ace. Put yourself in Jim Holzman's shoes. You're trying to figure out what prices to charge. 311 310 309 308 307 306 312 305 Section 313 314 315 316 317 318 319 8 7 6 > Access image details 888888 Quantity Any B 5 LOGE 17 Row 1815- LOGE 16 Row 37-6 9 10 11 12 13 14 15 4 LOGE 20 Row Seats 15-19 TD Garden 304 303 302 301 330 329 328 LOGE 20 Row 101 Seats 16-17 19 3 21 22 21 20 31544211110 101 Price Range 4 Cty DE Price $1,120 16 $1,250 17 18 $1,340 10 $1,440 BAND 320 AT&T Sports Deck 327 321 322 323 324 325 Buy Tickets 326 PASE As you can see, Ace Ticket's website shows what seats are still available and how much they cost. The cheapest tickets in the illustrated section of the arena were available for $1120 and the most expensive were $1440. (Note: the answers to every poll in our course include a very small set of responses from students who Insind the couran. You'll notis morn students in their