Use Appropriate Verbs toIndicate the Attitude of Sources
You use signal phrases to work quoted text into your writing,providing context, explanation, or other introduction for thequote.
The verbs you use in your signal phrases should align with theattitude of the source you are quoting. The verb tenses you useshould be determined by whether you are using Modern LanguageAssociation (MLA), American Psychological Association (APA), orChicago Manual of Style (CMS) guidelines.
Please answer the following questions.
What attitude is indicated in the signal phrase (in bold) in thefollowing example?
“Price means one thing to the consumer and something else to theseller. To the consumer, it is the cost of something. To theseller,” Lamb et al. concurs, “price isrevenue—the primary source of profits” (sec. 19-1).
Source: Lamb, Charles W., et al., MKTG. 12thed., e-book, Cengage, 2019.
Objective/neutral
Suggesting/implying
Agreeing
Claiming/arguing
What attitude is indicated in the signal phrase (in bold) in thefollowing example?
Lamb contends, “The importance of creating theright pricing strategy cannot be overstated.”
Source: Lamb, Charles W., et al., MKTG. 12thed., e-book, Cengage, 2019.
Disagreeing
Objective/neutral
Claiming/arguing
Suggesting/implying
Is the following sentence documented according to ModernLanguage Association (MLA), American Psychological Association(APA), or (Chicago Manual of Style) CMS guidelines?
Lamb contended that “the importance of creating the rightpricing strategy cannot be overstated.”
Source: Lamb, Charles W., et al., MKTG. 12thed., e-book, Cengage, 2019.
Check all that apply.
CMS
APA
MLA
Use Appropriate Verbs to Indicate the Attitude of Sources You use signal phrases to work quoted text into your writing,
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