Which of the following is NOT a trend that supports the need for the First Princples Approach, according to the textbook

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Which of the following is NOT a trend that supports the need forthe First Princples Approach, according to the textbook.
More companies are hiring internal dedicated resources todevelop and implement their marketing strategy than they have inthe past.
Customers, products, and markets are changing faster than theydid in the past, which requires managers to identify the change andrespond quickly.
Firms are focusing on smaller segments in their move towardone-to-one customer marketing and their attempts to exploit naturaldifferences in customers' needs.
The increase in the amount of data throughout the business andease of making data-driven decisions increases the viability andimpact of data analytical over gut-based marketingdecisions.