IV. Place (Distribution/Logistic Channels) 1. Distribution Channels (Analyze and evaluate each channel’s appropriateness

[answerhappygod]

IV. Place (Distribution/Logistic Channels)
1. Distribution Channels (Analyze and evaluate eachchannel’s
appropriateness to Apple)
a. Manufacturing – operation type (in-house, OEM, orMixed),
operation location (domestic, international, ormixed),
number of manufacturing operations, etc.
b. Retailers – number of retailers, transaction method(cash,
credit, mixed, etc.), operation location (regional or nationwideand eCommerce or traditional), operation volume (small/large),etc.
c. Wholesalers – number of wholesalers, transaction method(cash, credit, mixed, etc.), operation location (regional ornationwide and eCommerce or traditional), operation volume (small,large, or mixed), etc.
d. Franchising – number of franchisees, transaction method(cash, credit, mixed, etc.), operation location (regional ornationwide and eCommerce or traditional), operation volume (small,large, or mixed), etc.
e. Agents/brokers/dealership or Direct selling – number oflabors, hiring types (full- or part-time and mixed, and in- houseor outsourcing), transaction method (cash, credit, mixed, etc.),operation location (regional, nationwide, or eCommerce), operationvolume (small, large, or mixed), etc.
2. Potential Marketing Channels Mix (Based on your analyticalevaluation, develop a Marketing Channel Mix for acompany)
a. Select/combine and draw your best value system forimplementing its strategy among the components above (part iv insection VI).
3. Logistics
a. Warehouse
Type (rent, own, mixed), Location, Cost
b. Transportation
Type (rent, own, mixed), Cost
c. Handling Expenses
Delivery Partnership, Cost
4. Decide and discuss the selected channel system – multichannelor Omnichannel
B. Conclusion of section VI