BeeGood Honey recently expanded its distribution to include 78,900 households within the Southwestern United States in a

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Beegood Honey Recently Expanded Its Distribution To Include 78 900 Households Within The Southwestern United States In A 1 (37.53 KiB) Viewed 14 times

BeeGood Honey recently expanded its distribution to include 78,900 households within the Southwestern United States in an area with a population of 300,000 people. Of these newly targeted households, 39,800 have previously purchased the category. Last quarter the region's total dollar sales for the honey category reported at $822,000, driven by the three largest brands: StingerSue, Sweetness, and BeeGood with sales of $354,000, $200,000 and $143,000 respectively. In the same quarter, unit purchases of BeeGood Honey brand amounted to 38,900 jars across the region. Among the 25,700 households that bought BeeGood, total purchases of honey were reported at 126,000 jars. What the per capita category sales for honey for this region? 0.00 Dollars per capita 5 6 7 PS3 1 2 3 4 SUBMIT ANSWER EXIT CALCULATED VARIABLES: pcb = $0.48 brpen 0.326 (32.6%) shreq=0.309 (30.9%) dmktsh = 0.174 (17.4%)