Question One The introduction – provide a brief background on your chosen organisation. Include in the background inform

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Question One The introduction – provide a brief background on
your chosen organisation. Include in the background information
such as the description, branches and footprint and marketing
highlights. This information will provide context to the marker of
your project. Question Two (10 Marks) The economic environment is
important for any organisation as it has a direct impact on the
buying power and spending patterns of the company’s consumers. With
this in mind, analyse the economic environment as it affects your
chosen organisation. Question Three (10 Marks) As a follow up to
question two above, analyse the technological environment as it
affects your chosen organisation. Question Four (10 Marks) Using
your marketing theory knowledge as the basis for your answer, fully
define the product your chosen organisation produces. Question Five
(20 Marks) Product decisions are made at three levels; individual
product attributes; product line decisions and the product mix.
Using your chosen organisation as the basis for your answer,
discuss the individual product decisions that have been made.
Question Six (10 Marks) Identify and briefly discuss the primary
and secondary activities of your organisation’s value chain.