Explain the significance of figure 17.2 found in page 309 of the text book. Explain how you could apply this to a compan

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Explain the significance of figure 17.2 found in page 309 of the text book. Explain how you could apply this to a company that is facing immense challenges in turning round the company. The chance of success for the company to turnround is estimated to be about 30%. (12 marks)
Likelihood change will occur High Low High 1 Expedite Specify tasks and time frame to ensure nothing is missed 2 Encourage and empower Target 'low-hanging fruit to ensure quick wins and build credibility Appeal 4 Revitalize or retrench Increase appeal by communicating a compelling vision or modifying the change and/or make it inevitable by modifying the circumstances 3 Reframe Increase appeal by communicating a compelling vision and/or modifying the change Low Figure 17.2 Change participants' perceptions of the appeal and likelihood of the change Source: Anthony J. Dibella,'Critical Perceptions of Organisational Change' Journal of Change Management. Vol. 7, Nos. 34, p 234, 2007, Taylor and Francis. Figure 1. Scenarios in how change is perceived. http://www.tandfonline.com