Part 2: Discussion questions (10 marks) 1/ Distinguish in detail between the types of organizational buying decisions re
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Part 2: Discussion questions (10 marks) 1/ Distinguish in detail between the types of organizational buying decisions re
questions (10 marks) 1/ Distinguish in detail between the types of organizational buying decisions regarding the customers' needs by providing examples. 2/Contrast between in-supplier and out-supplier selling strategies on a "new task" situation where the firm XYZ needs to place a purchase order of an industrial machine to create new products.
Part 2: Discussion