INSTRUCTIONS: Make 3 positive analysis and 3 normative analysis on the case below. As one of the most recognized corpora

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INSTRUCTIONS: Make 3 positive analysis and 3 normative analysis on the case below. As one of the most recognized corpora

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INSTRUCTIONS: Make 3 positive analysis and 3 normative analysison the case below.
As one of the most recognized corporations in theworld, The Coca-Cola Company offers over 500 brandsto people in more than 200 countries and employs more than 700,000people around the world. In addition to its namesake Coca-Coladrinks, just some of the company’s leading brands around the worldinclude Dasani waters, Gold Peak teas and coffees, Honest Tea,Minute Maid juices, Powerade sports drinks, Simply juices,smartwater, Sprite, vitaminwater and Zico coconut water. Thecompany has built dozens of mobile apps , ranging fromthe mixology guide Coca-Cola Freestyle forconsumers to Coke Notify Service Request forretailers to Dasani Purefill , an app designed to helpcollege students stay hydrated via self-serve water stations.
The company was founded in 1892 and is headquartered in Atlanta,GA.
All around the world, people consume The Coca-Cola Company’sproducts 1.7 billion times every day — about 19,400 beverages everysecond. Because many consumer interactions with the company’s brandoccur in secondary outlets, such as grocery stores and stadiums,it's particularly valuable to have accurate data that sheds lighton the myriad marketing challenges and opportunities that come withbeing such a ubiquitous and multi-faceted brand.
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