Discussion questions: 1.The Minicase indicates that Nikes core competency is to create hero’s. what does this mean? How
Posted: Wed Jul 06, 2022 6:15 am
Discussion questions:
1.The Minicase indicates that Nikes core competency is to createhero’s. what does this mean? How did Nike build it core competency?Does it for example, identify and leverage the potential identifiedin a VRIO analysis (are its competencies valuable, rare,inimitable, and organized to capture value) in a resource-basedview of the firm?
2.what would it take for Nikes approach to turn form a strengthinto a weakness? Did this tipping point already occur? Why or whynot?
3.what recommendations would you have for Nike? Can you identifya way to reframe the competency of creating heroes? Or a new way tothink of heroes, teams, or sports that would continue to build thebrand?
4. if you are a competitor of Nike (such as adidas, under amour,new balance, or Li-ling), how could you exploit Nikes apparentvulnerability? Provides a set of concrete recommendations.
1.The Minicase indicates that Nikes core competency is to createhero’s. what does this mean? How did Nike build it core competency?Does it for example, identify and leverage the potential identifiedin a VRIO analysis (are its competencies valuable, rare,inimitable, and organized to capture value) in a resource-basedview of the firm?
2.what would it take for Nikes approach to turn form a strengthinto a weakness? Did this tipping point already occur? Why or whynot?
3.what recommendations would you have for Nike? Can you identifya way to reframe the competency of creating heroes? Or a new way tothink of heroes, teams, or sports that would continue to build thebrand?
4. if you are a competitor of Nike (such as adidas, under amour,new balance, or Li-ling), how could you exploit Nikes apparentvulnerability? Provides a set of concrete recommendations.