Discussion questions: 1.The Minicase indicates that Nikes core competency is to create hero’s. what does this mean? How

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Discussion questions:
1.The Minicase indicates that Nikes core competency is to createhero’s. what does this mean? How did Nike build it core competency?Does it for example, identify and leverage the potential identifiedin a VRIO analysis (are its competencies valuable, rare,inimitable, and organized to capture value) in a resource-basedview of the firm?
2.what would it take for Nikes approach to turn form a strengthinto a weakness? Did this tipping point already occur? Why or whynot?
3.what recommendations would you have for Nike? Can you identifya way to reframe the competency of creating heroes? Or a new way tothink of heroes, teams, or sports that would continue to build thebrand?
4. if you are a competitor of Nike (such as adidas, under amour,new balance, or Li-ling), how could you exploit Nikes apparentvulnerability? Provides a set of concrete recommendations.