Question The entry and expansion of Sweden-based furniture retailer IKEA Group (IKEA) in Russia is the subject of this c

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Question The entry and expansion of Sweden-based furniture retailer IKEA Group (IKEA) in Russia is the subject of this c

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The entry and expansion of Sweden-based furniture retailerIKEA Group (IKEA) in Russia is the subject of this case. When IKEAdecided to join this important expanding market as part of itsinternational expansion strategy, it encountered a number ofchallenges in terms of opening stores, inaugurating them, and evenadvertising them.
B. Prepare a model business plan for IKEA to meet theinternational corporation's strategic objectives.
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