Prince biscuits rule the hearts of children all across Pakistan with their yummy, energy-filled sandwich biscuits. They

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Prince biscuits rule the hearts of children all across Pakistan with their yummy, energy-filled sandwich biscuits. They give kids the fuel they need to unleash the power of their imagination and turn the ordinary into the extraordinary.
With Prince, everyone is a superhero. Adventure, excitement and the magical world of a child’s imagination; that’s what our premium cream brand Prince is all about. The country’s largest chocolate cream biscuit, Prince rules the hearts of children all over with its yummy, energy-filled chocolate sandwich biscuits.
Generously filled with rich chocolate cream sandwiched between crispy and delicious biscuit shells, every bite of Prince gives you the fulfilling taste of creamy smooth chocolate and fresh biscuits. The brand has now become synonymous with chocolate cream owing to rich flavor that remains unmatched by any competitor.
More than just the delicious biscuits, Kids relate to the Prince character as a dynamic and electrifying savior thereby enhancing the brand’s appeal among an age group that’s always looking for mentors and role models.
When LU came to agency, they were looking for a new angle and approach towards marketing PRINCE line of biscuits. They wanted to unearthed the insight that kids today dream about being courageous and bold in a very contemporary and exciting ways. They decided that PRINCE would want to help empower them a proposition for Prince to help Kids InWinning The Daily Challenges & Adventures That They Face Everyday.
They have tried to t positioned Prince as the protagonist of fantastic new adventures that will empower kids from everywhere. They had launched new energetic packaging of Prince Biscuits with support pack change TVC followed by thematic TVC where Prince shown as a life size, action oriented character on the adventure platform with key communication based on iron rich energy, still practiced by the brand to date.
same adventure platform.
Q1. There are several attitudinal components that play a part in creating an attitude towards a brand. Eventually, consumers develop attitudes towards various brands. This, in turn, affects their decision making with regard to brand preferences. The marketing implication is that the pioneer in a new product category should build its brand effectively to ensure that consumers have a top-of-the-mind recall with respect to the brand. Being a consumer analyst of Pirnce biscuits (consdierall its recent product extensions), what approaches could they implmenent to motivate their motivational Functions...
Q2. what Attitude strategies you can propose to Prince to amplify their consumer behaviour in terms of attitude \change?
Q3. Perception consists of several elements and involves selection, organization and interpretation of stimuli. All these elements offer useful points to marketers regarding the formulation of communication strategies.
Selection of stimulus, as stated earlier, depends on attention that can be brought into com- munication through contrast . How do you think Consumer perception of Prince Biscuit new variants could have established its linked with its brand positioning, brand image and brand associations.
Pece COC CHOC 980000 LU THE ADVENTURE BEGINS PRINCE PRINCE chocolate Prince biscuits rule the hearts of children all across Pakistan with their yummy, energy-filled sandwich biscuits. They give kids the fuel they need to unleash the power of their imagination and turn the ordinary into the extraordinary. With Prince, everyone is a superhero. Adventure, excitement and the magical world of a child's imagination; that's what our premium cream brand Prince is all about. The country's largest chocolate cream biscuit, Prince rules the hearts of children all over with its yummy, energy-filled chocolate sandwich biscuits. Generously filled with rich chocolate cream sandwiched between crispy and delicious biscuit shells, every bite of Prince gives you the fulfilling taste of creamy smooth chocolate and fresh biscuits. The brand has now become synonymous with chocolate cream owing to rich flavor that remains unmatched by any competitor. More than just the delicious biscuits, Kids relate to the Prince character as a dynamic and electrifying savior thereby