1)What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is

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1)What is the difference between applied research and basic orpure research? Use a decision about how a salesperson is to bepaid, by commission or salary, and describe the question that wouldguide applied research versus the question that would guide pureresearch.
2)The new management of an old established company is facingproblem. The company is currently unprofitable and is, in themanagement’s opinion, operating inefficiently. The company sells awide line of equipment and supplies to the dairy industry. Someitems it manufactures and many wholesales to diaries, creameries,and similar plants. Because the industry is changing in severalways, survival will be more difficult in the future. In particular,many equipment companies are bypassing the wholesalers and sellingdirectly to dairies. In addition, many of the independent dairiesare being taken over by large food chains. How might businessresearch help the new management make the right decision.
please i need new answer . don't copy and paste old one.