1. In service companies, service providers have two strong pressures from customer pressure and organizational pressure.

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1. In service companies, service providers have two strongpressures from customer pressure and organizational pressure.Company employees must be able to provide good and correct serviceunder such pressure. What strategies should be taken by companyleaders to deal with customer pressure? Give a complete example of1 company in the service sector regarding the strategiesimplemented to deal with these customer pressures.
2. Service culture is a culture built by the company to buildthe attitude of all elements of employees at all levels ofmanagement to provide services to realize customer satisfaction.Building a service culture requires organizational values andorganizational climate. It is not easy to build a service culturewithin the company. Establishing organizational values, vision,mission and strategies that can be understood and understood by allemployees requires a long process and must be carried outsimultaneously and continuously.
question no2 :a. Why is building organizational culture in service culture sodifficult?b. What is the right strategy to build a service culture bycombining organizational culture and organizational climate?c. How should the paradigm of values and culture in the company bebuilt?