1) From Chapter 7: Discuss an example of how a company’s media strategy might change as they progress through a funnel.

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1) From Chapter 7: Discuss an example of how a company’s media strategy might change as they progress through a funnel.

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1) From Chapter 7: Discuss an example of how a company’s mediastrategy might change as they progress through a funnel. Choose anymodel you wish (Communications Effects Pyramid, GIK PurchaseFunnel, of DAGMAR) to use but be sure to list which model you areusing and be clear about how you think the media strategy maychange at each level.
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