You are the marketing manager of Pinetree Lakeside hotel, a three-star hotel in Bayan Lepas, Penang, which used to be ve

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You Are The Marketing Manager Of Pinetree Lakeside Hotel A Three Star Hotel In Bayan Lepas Penang Which Used To Be Ve 1 (51.36 KiB) Viewed 15 times

You are the marketing manager of Pinetree Lakeside hotel, a three-star hotel in Bayan Lepas, Penang, which used to be very popular with both local and foreign tourists. However, since March 2020, as a result of the Covid-19 pandemic, there has been a drop in the number of reservations at the hotel. As the marketing manager of Pinetree Lakeside Hotel, you conducted a survey of the performance of Pinetree Lakeside Hotel and Green Garden Hotel, a neighbouring hotel. Analyse the performance of the 2 hotels from January to December 2020 and the packages offered by the two hotels. Observe the trend and provide possible reasons for the trend and make a recommendation to the board of directors to improve the performance of Pinetree Lakeside Hotel. You should link the information presented in the two visuals. Your analysis should be between 400- 500 words (pair) / 500-600 words (groups of 3 students). Number of hotel reservations in 2020 45 out 88 & Hotel 40 35 30 Number of 25 reservations (in hundreds) 20 15 10 5 0 Jan-Mar Apr-June July-Sept Oct-Dec Months in Quarters Packages offered by the 2 hotels Quarantine Package Packages Work from Hotel Package 10% discount on Pinetree Lakeside Hotel lobby cluster workstations Free Wi-Fi in lobby Full board meal Green Garden Hotel 30% discount on room prices 10% discount on lobby cluster workstations Free Wi-Fi in rooms Full board meal 30% discount on room prices Free Wi-Fi in rooms Full board meal 24-hour robot room service -Pinetree Lakeside Hotel -Green Garden Hotel Staycation Package 4 days 3 nights stay 20% discount on room prices Free Wi-Fi in lobby Complimentary breakfast for 2 pax 20% discount vouchers for spa 4 days 3 nights stay 20% discount on room prices Free Wi-Fi in rooms Complimentary breakfast for 2 pax