You are required to use the PESTEL tool to identify and analyse trends and industry (macro) changes/ treads/ opportuniti

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You are required to use the PESTEL tool to identify and analysetrends and industry (macro) changes/ treads/ opportunities on: a)the company you are currently working for OR b) a company you haveworked for in the past and know well OR c) a particular product/offering you have seen recently and fount itinteresting/innovative. Specifics: 1. When conducting the PESTELanalysis, is it essential to assess the impact and implications ofthe factors we are analyzing in the Topic Overview of Week 2. Forexample, under political factors, the effects of recent changes tothe tax policy on the company and/or entire industry should beconsidered instead of simply discussing how the company'sactivities can be disrupted due to this shift. 2. Importantly, aPESTEL analysis is credible, accurate and valid ONLY when itpresents its sources/references, both in the text as well as in thereference list. 3. Provide frameworks for the identification of thekey strategic drivers of change and organizational capability,including assessing strategic fit and gap analysis.