1) Business Description: a) Product or Service b) Unique Selling Points c) Potential Competition & Actual Competition d)

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1) Business Description:a) Product or Serviceb) Unique Selling Pointsc) Potential Competition & Actual Competitiond) Define your target market (geographic area, age, gender, mediumincome, education
2) Market Analysis:
a) Survey - gathering of primary data (geographic area, income,age, gender, education, price willing to pay for the product orservice, important features or services, products or solutions yourtarget market is already using, satisfaction with currentproduct/service, etc.)b) Prepare the data for analysis
3) Product / Marketing / Sales Strategy:a. Analyze and present the data gathered from your surveyb. Create charts (Excel) for presentationc. Define the four Ps as it relates to this business plan (Product,Price, Place,Promotion)d. Make sure to fully discuss the data analysis on which you baseyour recommendations
4) IT Software needed for the business:a. Software types and namesb. Use casesc. Pricing
5) The 3-year P&L cash flow analysis:a) Expected salesb) Costs of Goods and/or Services soldc) Other expenses (online costs, employees, rent, etc.)d) Net income