Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.34, the pu
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Estimate the value of a loyal customer of a loyal Volvo automobile owner. Assume the contribution margin is 0.34, the pu
Estimate the value of a loyal customer of a loyal Volvoautomobile owner. Assume the contribution margin is 0.34, thepurchase price is $62,000, the repurchase frequency is every sixyears, and the customer defection rate is 22 percent. Do not roundintermediate calculations. Round your answer to the nearestdollar.