The entry and expansion of Sweden-based furniture retailer IKEA Group (IKEA) in Russia is the subject of this case. When

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The entry and expansion of Sweden-based furniture retailer IKEA Group (IKEA) in Russia is the subject of this case. When

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The entry and expansion of Sweden-based furniture retailerIKEA Group (IKEA) in Russia is the subject of this case. When IKEAdecided to join this important expanding market as part of itsinternational expansion strategy, it encountered a number ofchallenges in terms of opening stores, inaugurating them, and evenadvertising them.
1- Examine the obstacles that IKEA encountered during itsintroduction into Russia and how it overcame them whileestablishing its business in the nation.
2-Prepare a model business plan for IKEA to meet theinternational corporation's strategic objectives.
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