Competitor Company Information Company Name: Brief Description: How does the company describe itself on its website and/

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Competitor Company Information
Company Name:
Brief Description:
How does the company describe itself on its website and/orsocial media?
Competitor Brand Personality (1 mark)
Brand Personality
Dimension:
Trait:
Reasoning:
Why do you think this company has this type of brandpersonality? Support your answer with an example from their onlinepresence.
Competitor Online Presence (5 marks)
Website Experience:
On a scale of 1-5, how would you rate this company’s website fordesign, information and navigation?
Reasoning:
Why did you assign the rating you did?
Social Media:
What social media platforms is this company most active on?
Interaction:
On a scale of 1-5, how would you rate this company’sinteractions with its customers on social media?
Reasoning:
Why did you assign the rating you did?
Reviews:
What site(s) did you find reviews for this company on?
Responses:
On a scale of 1-5, how would you rate this company’sresponsiveness to customer reviews?
Reasoning:
Why did you assign the rating you did?
Competitor Social Media Presence – Platform 1 (5marks)
Followers:
How many followers do they have?
Post frequency per week (average):
How many posts do they make a week for the chosen month?
Types of post:
The types of post they do. Explain in brief.
Total posts in a month:
Total posts in a month:
Average reactions to all the posts in the chosen month:
Take an arithmetic average
Average share to all the posts in the chosen month:
Take an arithmetic average
Competitor Social Media Presence – Platform 2 (5marks)
Followers:
How many followers do they have?
Post frequency per week (average):
How many posts do they make a week for the chosen month?
Types of post:
The types of post they do. Explain in brief.
Total posts in a month:
Total posts in a month:
Average reactions to all the posts in the chosen month:
Take an arithmetic average
Average share to all the posts in the chosen month:
Take an arithmetic average
Competitor Social Media Presence – Platform 3 (5marks)
Followers:
How many followers do they have?
Post frequency per week (average):
How many posts do they make a week for the chosen month?
Types of post:
The types of post they do. Explain in brief.
Total posts in a month:
Total posts in a month:
Average reactions to all the posts in the chosen month:
Take an arithmetic average
Average share to all the posts in the chosen month:
Take an arithmetic average
Competitor Target Market (2 marks)
Characteristic #1
Give the category, characteristic and specific details.
Example: Demographic - Age: 20-35
Reasoning:
Why do you think they are targeting this characteristic?
Characteristic #2
Give the category, characteristic and specific details.
Example: Geographic - Climate: cold
Reasoning:
Why do you think they are targeting this characteristic?
Competitor Strength and Weakness (2 marks)
Strength
What is this company’s main strength?
Reasoning:
Why do you see this as the company’s main strength?
Weakness
What is this company’s main weakness?
Reasoning:
Why do you see this as the company’s main weakness?
4 points on improvement for competitor’s social mediastrategy (5 marks)
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4
4 right things done by your competitor on social mediaplatforms (5 marks)
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4