The first step in approaching many business research questions is verifying the sample, sampling method, variables, etc.

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The first step in approaching many business research questionsis verifying the sample, sampling method, variables, etc. Suppose apharmaceutical company is developing a drug for COVID-19. Tounderstand their customer base, one of the essential variables theyneed to know is the percentage of the infected people who end upneeding medical care. Verify population, sample, variable(s), andscale of measurements required to answer this question. What areother statistical variables related to COVID important for thiscompany? Discuss the population, required sample, etc.