The Economist article "How E-Commerce Looks Different in Africa" examines stark differences in internet-based commerce i

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The Economist article "How E-Commerce Looks Different in Africa" examines stark differences in internet-based commerce i

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The Economist article "How E-Commerce Looks Different in Africa"examines stark differences in internet-based commerce in Sub-SaharaAfrica when compared to more-developed regions of the world (suchas North America, Europe and Asia). According to the article,e-commerce in Sub-Sahara Africa is not focused on selling directlyto consumers. Why?
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