At the beginning of the simulation, your team faces an unusual business situation – all companies and products are ident

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At the beginning of the simulation, your team faces anunusual business situation – all companies and products areidentical to each other. In the real world, this situation rarelyexists, if ever occurs. The closest analog might be a highlyregulated industry. Looking into the future, the simulated industrywill rapidly differentiate. Nothing you can do will stop it. Giventime, the industry will evolve into a state where competitorsoccupy defendable strategic positions. There are two importantquestions. “How long will the process take?” “Will two or morecompetitors attempt to occupy the same position?” Let’s use ananalogy. Picture a flat landscape. Now imagine several hills placedon the landscape. Each of the hills represents a strategy. Yoursuccess depends upon how quickly you can identify a hill, and howhigh you can climb it. Your hope is that you will choose a hillthat nobody else picks and that you can defend it againstcompetitors. Complicating this is the fact that some hills are moreattractive than others. Further, the more companies try to climb aparticular hill, the more difficult it is for each of them tosuccessfully climb it.Are there methods and techniques that will help you identify andselect these strategic hills? Yes, the general topic is widelydiscussed. They are the most commonly referenced, Michael Porter’s“Generic Strategies”. With this as background, explain genericstrategies. Select or develop a strategy you would like your teamto pursue. Prepare and post an argument for your strategy.The argument should address these issues:1. Segments. Which segments matter to you? How many shares of thosesegments must you achieve to be an “average competitor” in theoverall industry? For example, if you choose to play only inTraditional and Low End, you would have to command a higher shareof those segments to achieve “average industry sales”.2. Profit potential.3. The speed at which you can create a defendable position. Forexample, new products typically take two years to bring to market.Significant productivity improvements could take severalyears.4. Priorities. Which products are most important to you? Which areleast important?