The Fresh Detergent Case Enterprise Industries produces Fresh, a brand of liquid detergent. In order to more effectivel

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The Fresh Detergent Case
Enterprise Industries produces Fresh, a brand of liquiddetergent. In order to more effectively manage itsinventory, the company would like to better predict demand forFresh. To develop a prediction model, the company hasgathered data concerning demand for Fresh over the last 60 salesperiods. Each sales period is defined as onemonth. The variables are as follows:
Demand = Y = demand for a large sizebottle of Fresh (in 100,000)
Price = the price of Fresh as offered byEnt. Industries
AIP = the averageindustry price
ADV = Ent. Industries AdvertisingExpenditure (in $100,000) to Promote Fresh in the sales period.
DIFF = AIP - Price = the "pricedifference" in the sales period
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