- Roti Jala Is A Popular Malaysian Snack A Savory Crepe Consisting Of Flour Eggs Milk And Turmeric Powder Literally T 1 (146.08 KiB) Viewed 9 times
- Roti Jala Is A Popular Malaysian Snack A Savory Crepe Consisting Of Flour Eggs Milk And Turmeric Powder Literally T 2 (32.4 KiB) Viewed 9 times
Roti Jala is a popular Malaysian snack, a savory crepe consisting of flour, eggs, milk, and turmeric powder. Literally translated, roti jala means net bread, referring to its intricate net design inspired by the nets of Malaysian fishermen. Article 2 The snack is commonly served warm alongside curries (especially potato and chicken curry), and it is recommended to pair it with a cup of tea. Traditionally, it is prepared for numerous Malaysian festivities and celebrations such as weddings and birthdays. Because roti jala is quite small, it is often served in sets of three or four pieces when accompanying rries but it can also be consumed on its own throughout the year in numerous Malaysian eateries. Source: https://www.tasteatlas.com/roti-jala PRODUCT MIX i) Feature ii) Branding iii) Packaging iv) Quality Figure 2: Target Market & Marketing Mix PROMOTION MIX i) Traditional Promotion Tools ii) Online Promotion Tools TARGET MARKET Malaysian adults live in urban areas, busy with activities, loves local taste, looking for fast and easy way to prepare authentic food, small household, middle income, small purchases from local supermarkets and non- store retail. PRICE RM 8.00 per pax (6 pieces of roti jala & 150 grams of chicken curry) PLACE MIX i) Distribution Strategy ii) Non-Retail Distribution
Question 2 Answer ALL questions based on Article 2 titled "Roti Jala" and Figure 2 on page 7. Your family decide to venture into the ready-to-serve frozen product business. The initial product will be your family recipe of roti jala and chicken curry. The price is set at RM8.00 per unit, after taking all factors into consideration. Creatively propose a suitable product, place and promotion mix for this product. (16 Marks)