The Media Alert Facts: Bingo Car Launched Here's all the information you get. Use the format given in the lesson and th

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The Media Alert Facts: Bingo Car Launched Here's all the information you get. Use the format given in the lesson and th

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The Media Alert Facts: Bingo CarLaunched
Here's all the information you get. Use the formatgiven in the lesson and then fill in with the below information andinformation you provide -- on your own.
TheBingo Car Company has just launched its first automobile. It is aluxury compact car called The Bingo. The Bingo is round and lookslike a flying saucer. The top executives will be there, along withthe CEO, and other luminaries. It runs on electricity and is madecompletely from recycled materials.
Again, that’s it. Youfill in the rest of the information and present it in the MediaAlert format. Have fun with this by adding executive names,celebrities, fun venue, and information that will draw the media,but also get the message out about the new car.
Example and explanation below:
The Media Alert
The Media Alert is a device used to quickly alert the media to animportant, breaking news event. It’s aimed at both broadcast andprint media, but the broadcast world generally thrives on MediaAlerts.
The average Media Alert is short, one page or even one-half page.(See example below.) It states the basic Who, What, When, Where andWhy facts. It is often sent out one or two days before an event,and again on the day of the event.
Here’s a fictional example:
MEDIA ALERT
Boeing Unveils New Super Jumbo Jet at LAX
Harrison Ford, Jackie Chan Emcee
Who: SuperstarsHarrison Ford & Jackie Chan Unveil new Boeing Jumbo Jet; Boeing CEO, Jake Murphy, will address star-studded crowd at LAX at 2PM
What: Boeing’slatest Jumbo is the most sophisticated plane ever built. The plane will take off from LAX on its maiden flight to Hong Kong. Included on the flight will be Messrs. Ford and Chan. Reporters will be allowed inside the plane for interviews and photography with CEO, Jake Murphy.
When: 2PM, Tuesday, January 2, 2020
Where: LAXBoeing Terminal No. 3
Contact: Forconfirmation contact Felix Max, ABC Communications, (323-634-7700 or e-mail at: [email protected])
There are many styles and formats for Media Alerts, but this one isas good as any.
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