Question 4
What must the process of segmentation offer you as a firm? (ONEOR MORE OPTIONS ARE CORRECT )
A) It has to provide a clue for how best to serve thosecustomers.
B) It has to identify specific customer needs so that you areable to design a unique value proposition that helps position theproduct for them.
C) It has to provide you with a sole segment so that you canfocus 100% of your efforts on that one target.
D) It needs to help you estimate a specific customer segment’svalue so that you can decide how much money to invest in eachsegment.
Question 4 What must the process of segmentation offer you as a firm? (ONE OR MORE OPTIONS ARE CORRECT ) A) It ha
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