Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers The market for online vi

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Netflix’s 2020 Strategy for Battling Rivals in theGlobal Market for Streamed Video Subscribers
The market for online viewing of all types of entertainmentprograms has been in a state of rapid flux during most of the pasttwo years, and Netflix is driving hard to win a commandingleadership position in most all countries across the world instreaming movies, TV shows, and original content tosubscribers.
Before completing these exercises, be sure to read theNetflix case.
What top priority issues does Netflix management need toaddress?
Select “yes” for those statements below that are accurateand choose “no” for those that are not.
Netflix should use a different strategy to grow its subscriberbase as rapidly as is prudent.
(Click to select) Yes No
Netflix needs to take action to move from negative to positiveinternal cash flows.
(Click to select) Yes No
Whether or not to reduce the rate of new subscriber growth.
(Click to select) Yes No
Whether or not to discontinue original content production tolower operating expenses.
(Click to select) Yes No
Whether or not to eliminate 30-day free trials.
(Click to select) Yes No
Whether or not to reduce expansion into developing counties.
(Click to select) Yes No
Netflix’s 2020 Strategy for Battling Rivals in theGlobal Market for Streamed Video Subscribers
The market for online viewing of all types of entertainmentprograms has been in a state of rapid flux during most of the pasttwo years, and Netflix is driving hard to win a commandingleadership position in most all countries across the world instreaming movies, TV shows, and original content tosubscribers.
Before completing these exercises, be sure to read theNetflix case.
What recommendations would you make to Netflix CEO ReedHastings?
Select “yes” for those statements below that are accurateand choose “no” for those that are not.
Continue to increase the percentage/amount of local languagecontent offered in countries where many subscribers do not speakEnglish.
(Click to select) Yes No
Continue to refine the programs/titles streamed to each countrybased on the viewer tracking software data that identifies whichtitles are most popular in which countries/regions.
(Click to select) Yes No
Eliminate the 30-day trials that have been used to attract moresubscribers.
(Click to select) Yes No
Direct financial resources to enter the podcast industry as adiversification strategy.
(Click to select) Yes No
Utilize free cash flows to initiate a share buyback program.
(Click to select) Yes No
Continue to use low-cost subscriptions for mobile-only viewingto “maximize revenue” as opposed to worrying about the averagemonthly revenue per paid subscriber metric in each country.
(Click to select) Yes No
Focus exclusively on producing in-house content rather thanpaying high license fees to movie studios and other contentsuppliers.
(Click to select) Yes No