PURPOSE The purpose of this assignment is to enhance learners’ ability to assess the challenges faced by firms venturing

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PURPOSE
The purpose of this assignment is to enhance learners’ability to assess the challenges faced by firmsventuring into foreign markets.
REQUIREMENT
Assume that Proton plans to expand its market by settingup a new productionfacility in Saudi Arabia in the year 2022. Evaluate thepossible effects of political and economicenvironment in Saudi Arabia onProton’s operations and products. Further, using MichaelE. Porter’s ‘Diamond’ Theory to analyse Proton’scompetitive advantage.
Introduction of Proton background and aspirations. (600Words)
Evaluation of the political aspect of Saudi Arabia andeffects of system of government, laws and policies on Proton. (600Words)
Evaluation of the economic aspect of Saudi Arabia andeffects of system and condition of the economy on Proton. (600Words)
Analysis of ‘Diamond’ Theory and the components thatshape Proton’s international competitive advantage. (600Words)
Summary. (600 Words)
(Total : 3000 Words)