Using Porter's U curve to explain why Air Berlin went bankrupt by using Porter's U curve. “Calling itself a “hybrid” air

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Using Porter's U curve to explain why Air Berlin wentbankrupt by using Porter's U curve. “Calling itself a “hybrid”airline, Air Berlin attempts to combine elements of a lowfare/low-cost carrier while operating as a full-service networkairline in most other aspects— as well as to have a substantialcharter business in Germany and other markets.